Freelander, the revived vehicle name being developed through the long-running partnership between Chery and Jaguar Land Rover, has begun livestream-based pre-launch promotion for its first model, the Freelander 8.

Tata Motors is preparing to use a vehicle platform sourced from Chery Automobile as it pushes ahead with Avinya, its premium electric-vehicle brand for the Indian market, according to overseas media reports. The plan would give India’s largest carmaker a faster route into high-end electric vehicles after earlier plans linked to Jaguar Land Rover’s EMA architecture were put on hold.

Chery, long regarded as a quietly dogged “engineering-first” carmaker guided by long-term thinking, mounted a striking offensive in 2025 across global markets and both emerging and traditional segments—revealing an unexpected burst of speed and aggression.

The 2026 Chery Tiggo 8 arrives without the theatrical language common in China's EV market.