“Let the team that lives on this land every day define the cars Chinese customers drive every day.” That was the message GAC Honda used at a strategy briefing in Taiyuan to frame a new phase of its partnership with Honda, now extended through 2038.
Ford’s recent partnership with Geely over European manufacturing capacity has triggered speculation that the US automaker may be reducing its commitment to Changan Ford.
Ford is handing part of the future of its European manufacturing network to Geely, in a partnership that captures how rapidly the balance of power in the global car industry is shifting.
Ford’s decision to build a new vehicle-manufacturing partnership with Geely in Spain marks a striking shift in the global auto industry’s balance of power.
When many industry observers had begun writing off traditional luxury brands in China’s electric vehicle race, Audi’s E7X delivered an unexpected early result.
Nissan has spent the past two years trying to convince Chinese buyers that it can behave like a local carmaker. Its slogan has been simple enough: “in China, for China, to the world.”
BMW is preparing for one of the most abrupt resets in its China electrification strategy: a near-total pause in its locally built battery-electric line-up before the arrival of its next-generation EV platform.