A Chinese electric vehicle brand turning a large SUV into one of the biggest draws at the Beijing auto show says as much about the country’s premium-car ambitions as it does about a single model.

Geely's EX2 has delivered one of the clearest breakout stories in China's small-EV market.  

Geely's 2025 financial results stood out in a Chinese auto market still defined by price wars. 

China's February auto market was expected to be difficult after the long Spring Festival holiday and demand pulled forward by trade-in policy in January.

Competition in the premium MPV segment is intense, with no shortage of contenders. Yet most remain constrained by three enduring forces: brand premium, rigid product definitions and narrowly defined usage scenarios. In a market shaped by homogeneity, the industry may be in need of a genuinely different challenger. The question is whether the Geely Galaxy V900 could play that role.

 A recent incident involving a parked Zeekr 009 in a residential area in Shanghai has drawn attention to smart-car safety and remote parking functions.